tame the animal inside

All the information needed to become healthier, smarter, and more attractive is easily accessible.
And yet, look around you.
The greatest adversary to achieving your dream life is yourself.
Your self-control.
We harness the latest advancements in operant conditioning and AI to help you achieve your goals.
Input your goals and receive discreet commands.
We utilize both positive and negative reinforcement.
Receive praise for good behavior.
“Daddy is very pleased…”
Get scolded for bad behavior.
“You’ve been a bad, bad boy…”
alongside a gentle electric shock

Earn or lose Good Boy points

Maintain your Obedience Streak
For professionals on-the-go.

The Sleek Anklet
+36% task completion
+78% staying within 150 feet of the office

The Graceful Cage
+327% task completion*
*excluding mortalities



Join 180,000 others on the waitlist.
Recommend to a friend who is discipline-deficient: